Kajaria | Desh Ki Mitti Campaign

Challenge

Kajaria as a brand is always associated with their core thought of Desh ki Mitti and they wanted to reposition the same at the time of independence day. The objective was to establish the same through their new TVC and also increase brand awareness on digital.

Solution

We understood the brand requirement and came up with phase-wise campaign plan where-in we launched their Brand film where Akshay Kumar, the brand ambassador, encourages us to take inspiration from our #DeshKiMitti and the next phase was to generate more conversations for brand on social platforms. The campaign was a 360 degree digital campaign where we also focused on generating more SOV through OTT platforms and therefore, the video was promoted via multiple platforms and channels such as Hotstar. Sony liv. News 18 etc.

Results

  • 56 Million+ Impressions
  • 1.8 Million+ Engagements
  • 17 Million+ Video Views
  • 31.35%+ Relative Brand Lift
  • More Than 1.5K Users Participated Who Collectively Generated 3.3K+ Conversations In Less Than 3 Hours Of Twitter Trending