Colors Infinity | Ban the bargain

Challenge

The negative impact of the pandemic has been deep and long-lasting on the country’s economy. It has also resulted in countless job losses across industries, but it has been particularly brutal for the unorganized and self-employed workforce. While street vendors are striving to get their lives back on track, a prevalent social-evil has been constantly lurking over their shoulders – Bargaining.

Solution

#BanTheBargain campaign encapsulated its message through a satirical series of comic strips, goading videos, sarcastic PSA posters, and a thought-provoking conversation with some vendors that are truly affected by bargaining. Culminating with an appeal to the audience to take pledge of not bargaining.

Results

  • The campaign garnered 169.9K+ organic impressions across all platforms
  • Garnered an engagement rate of 37.20% & 2.17% on Instagram & Twitter respectively (148% & 117% higher than industry standards of 15% & 1%)
  • Mentions in publications like ET Brand Equity, Adgully, Exchange4Media & DailyHunt