Canon India | A World Leader In Imaging Technologies

Objective

For decades, Canon has delighted millions. How about we brought together those with a shared passion for the brand under one roof? Thus, we set out to not only develop and engage with a community of photographers & mentors, connecting them to training & product information, but also shift consumer focus to other non-camera products in search results and increase brand visibility.

Approach

Lights, camera, action! We were onto brand-building and promotion in a flash, capturing audience attention through campaigns and optimizing online presence efficiently.

  • We made noise for Canon by improving the quality and quantity of citations. From promoted PRs and CSR activities to contests on various platforms – we were being seen, heard and talked about more
  • All hygiene errors on the Canon site were wiped clean – great news for ensuring search engine crawl capability
  • Never underestimate the power of influencers! After we teamed up with some of the best for guest blogging around active campaigns, brand awareness skyrocketed, and website traffic just wouldn’t stop increasing
  • ‘OK Google, take me to a Canon store nearby!’ began yielding some fantastic results after we optimized Google map local business listings for consistency

Achievements

For the brand, results so far look truly photogenic – as they continue to delight you, always!

  • Nothing’s better than having your community reach out to you for more, as the 70% organic traffic growth on community website in a year proves
  • Think printer and scanner? See Canon – everywhere! All thanks to 2X the number of printer & scanner keywords now ranking on Google’s first page