Timex India | One Of The Largest Watch Makers In The World

Objective

Years have turned into decades, but the rich legacy of Timex India keeps ticking on. Now was the time to sweep the world of digital off its feet. To accomplish that, we were tasked with bolstering e-commerce conversions via enhanced visibility of product-related generic keywords, all the while engaging influencers to promote the in-vogue fit bands and luxury watches.

Approach

As we dived deep into churning out next-gen content & optimizing Timex India’s online footprint, the countdown to greater product visibility & e-commerce sales began!

  • Inspired by the spirit of tenacity and eye for detail of a watchmaker, we used ‘content marketing’ as a link building activity to boost the site link popularity
  • Perfection is the name of the game for Timex India, and their mobile website experience couldn’t have been left behind. Hence, we optimized technical elements on webpages (image optimization, website loading time, crawling errors, etc.) for mobile first indexing
  • Who doesn’t love great content, especially when it’s about your favourite watch brand? We tapped on this sentiment by identifying core category pages with weak content & developed content on category pages around defined niche keywords
  • It was time to put Timex India on loudspeaker mode as we garnered eyeballs with planned organic promotions for blogs, PRs, CSR activities, events, offers, deals, etc.

Achievements

Fast forward to the future, and we have Timex India gaining momentum and visibility on digital like clockwork!

  • In just 18 months, we achieved 490% organic traffic growth on Timex Shop website
  • Drum roll! We saw an 184% increase in monthly organic transactions
  • 100+ non-brand keywords now rank on Google 1st page – that’s what we call Timex on people’s wrists and minds