India’s largest steel exporter, JSW Steel, needs no introduction. For a company with steely ambitions for nation-building, it sharing its voice on digital that was proving to be a tough nut to crack. Thus, we set out to improve JSW Steel’s overall and organic website traffic and make it amongst the top ranked websites on Google.
We forged a content-led digital strategy to break the clutter for JSW Steel and lay their foundations in the minds of India’s growing and eager internet audience.
JSW Steel’s digital foundations are surely looking robust and durable!