Our Approach

• We created cohorts for parents and students and targeted them with right messaging
• Target user who were actively searching for PG in respective targeted regions
• Target Student database who have applied for colleges in respective targeted regions
• Remarket to audience who have visited our website. Created LAL & custom audience set for users who have availed our services
• We ran leads/engagement/awareness campaigns on social media to increase brand reach and generate leads
• Over Google, We drive lead generation campaigns on search platform, ran awareness campaign on YouTube