Objective
Anita Dongre, designer Wedding Couture for Men & Women was looking to Drive Performance i.e. Improve ROAS, Sales Volume, CTR & SOV
Our Approach
- Implemented robust digital strategy to acquire maximum SOV
- Created Season wise Product Category Campaigns to improve Sale Volume
- Targeted High-end Customers across different platforms with relevant ads to improve CTR, which results into action
- Bid aggressively on Converting Keywords to Improve Conversion Rate & outrank competitors
- Retargeted users segments (Add to Cart, Cart Abandoners, Converters, Product Page Visitors) to boost Sales Volume
- Targeted Lookalike audiences & Competitor Segments to beat the competition
- Improved Global awareness & sales through Social Media activation with different ads format
Results
- With the tremendous increase in the ROAS by 67% and In Revenue by 24%, Our Approach boosted the sales volume by 15% followed by CTR at 3% and SOV by 35%
