As one of the leading companies offering social media platforms and services, Meta occupies the majority of the social media landscape. As per a Statista study, Facebook is the largest social media platform by number of active users (approx. 3 billion), with Instagram following close behind with almost 2 billion active users. With social media marketing increasing in prominence for businesses, a strong social media presence is crucial for organisations of all sizes, whether it’s an in-house team that takes care of it for you or a professional social media company in India like us.
Meta Business Suite (formerly Facebook Business Suite) empowers you to manage your Facebook Page and Instagram account seamlessly, all from one centralised location. This comprehensive guide will equip you with everything you need to know about Meta Business Suite, from its core functionalities to maximising its potential for your business.
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Meta Business Suite is a free platform designed to streamline social media management for businesses. It offers a suite of tools to create, schedule, and publish content, engage with your audience, track performance through insightful analytics, and even run targeted advertisements. As a performance-oriented SMO agency in India, we rely mainly on Meta Business Suite to streamline our social media projects.
This platform is an evolution of Facebook Business Tools, consolidating features previously scattered across different apps. It caters to businesses of all sizes, from solopreneurs to established enterprises, looking to build a strong social media presence on Facebook and Instagram.
Setting up Meta Business Suite is a breeze. You can either use an existing Facebook account or create a new one specifically for your business. Once logged in, you’ll be guided through a quick setup process to connect your Facebook Page and Instagram account (or create them if you haven’t already).
After logging in, the first steps include:
The Meta Business Suite dashboard presents a clear overview of your social media activity. You can customise the dashboard to prioritise the information most relevant to your business goals.
Being an SMO agency in Delhi that has to regularly use the Meta Business Suite to handle multiple projects, the interface is sort of imprinted in our brains! The Meta Business Suite dashboard is divided into several key components:
The “All Tools” section gives you access to a treasure trove of advanced features. A/B testing, audience management, and lead generation tools are just a few waiting to be explored.
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As a full-service digital marketing agency in Delhi with over a decade of experience, we understand the importance of scheduling content in advance so that you have time for other business-critical tasks.
Here’s how to schedule posts using Meta Business Suite:
Once you’re happy, choose “Schedule” to plan your post’s release, “Publish” for immediate posting, or “Finish Later” to save a draft for future edits.
You can captivate your audience with engaging Reels, one of the most popular content formats out there that we also use as a professional social media company. Here’s how to create and schedule them using Meta Business Suite:
Bonus: If you want to know about the best tips and hacks to use Instagram’s algorithm to grow on the platform, this blog is perfect for you.
As an experienced SMO agency in India, here are some of the dos and don’ts that we believe you should keep in mind when implementing your social media marketing strategy:
Dos:
Don’ts:
To get the most out of Meta Business Suite, stay updated on the platform’s features and explore advanced functionalities like audience insights and ad targeting options. Additionally, familiarise yourself with upcoming updates to ensure you’re on top of the latest trends in social media marketing.
For further information and support, you can visit the official Meta Business Suite resources page or explore online communities dedicated to social media marketing.
By effectively utilising Meta Business Suite, you can take your social media presence to the next level, fostering stronger brand engagement and achieving your business objectives. If that seems like too much of a task, don’t hesitate to reach out to us. The specialist team at our SMO agency in Delhi will handle your social media seamlessly so that you can enjoy your social media fame without any worries!
Also Read: How to Score High in the Instagram Influencer Marketing Game in 2024?