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Insider Secrets: Instagram Algorithm Tips for 2024
Simran March 28, 2024 592 views


Staying ahead of the Instagram algorithm can feel like a never-ending game. Just when you think you’ve cracked the code, it changes. If you find yourself constantly asking questions like when to post for maximum engagement or how to boost your Reels’ visibility, you’re not alone. 

In this guide, we’ll simplify the most important part of social media marketing– the Instagram algorithm, and share actionable tips to help you make it work in your favour. 

What Is the Instagram Algorithm?

While the term “Instagram algorithm” is commonly used, it actually comprises several algorithms working together. Instagram itself describes it as a combination of “algorithms, classifiers, and processes, each serving a distinct purpose. The goal is to optimise user experience by personalising content for individuals, thus maximising their time on the platform.”

How Can You Leverage Instagram’s Algorithms to Win At Social Media 

Simply put, Instagram’s algorithms aim to enhance user engagement by curating content that is both relevant and captivating. For those in the social media realm, this presents a unique opportunity. You can align your approach to match the algorithm’s preferences by effectively “hacking” its prioritisation methods. This can broaden your reach, attracting more users and fostering a dedicated community of followers

Understanding the 2024 Instagram Algorithm

Instagram’s algorithms have evolved to cater to different sections of the app, such as feed posts or Reels.

In a recent Tweet, Instagram shed light on why certain content appears on your feed. The key takeaway? Various algorithms rank content based on specific criteria:

  • Feed algorithm: Considers your in-feed activity (likes, comments, shares, and saves), along with details about the post and the user.
  • Stories algorithm: Prioritises stories you’ve engaged with previously.
  • Explore Page algorithm: Takes into account your Explore activity (likes, comments, and shares), as well as post and user information.
  • Reels algorithm: Focuses on your Reels interactions (likes, comments, shares, and saves), as well as Reel and user data.

According to the recent social media marketing trends, the Instagram Feed algorithm has undergone significant changes in recent years, now prioritising content based on user interest.

But how does the algorithm decide what content will resonate with people according to the best SEO company in Delhi with an experienced team of social media specialists?

Instagram’s CEO, Adam Mosser, says that they continuously adjust signals and predictions, striving to improve content relevance.

These signals include:

  • Post details: Is it a photo or video? When was it posted? How many likes has it garnered?
  • Poster details: How engaging is their content to you? Are they a friend? How frequently do users engage with their posts?
  • Your activity: Do you consume many videos? What content categories do you typically engage with?
  • Interaction history: Do you commonly engage with the poster’s content?

In essence, the Instagram algorithm is a powerful aspect of social media marketing that tracks your every interaction — from the content you engage with to your social interactions — to personalise your feed.

What Factors Influence Instagram Feed Post Ranking

Apart from user interest, several other factors can influence where a post appears in someone’s Home feed:

  • Image or video quality
  • Originality of the post
  • Presence of watermarks
  • Adherence to Instagram’s Community Guidelines
  • Reports of content violations

Which Engagements Matter Most to the Instagram Algorithm?

Engagement is everything, particularly in the context of the Instagram algorithm. It assesses the likelihood of users commenting, liking, saving, spending time on, or tapping on a profile.

When crafting your content and captions, consider these questions:

  • Will this post likely receive likes or comments?
  • Is this post compelling enough for users to save?
  • Does this post include a clear call-to-action (CTA) that encourages users to tap on your profile?

Creating content that elicits such engagement can effectively “hack” the Instagram algorithm in your favour.

Key Instagram Algorithm Ranking Factors

To understand the Instagram algorithm’s ranking criteria that resonate with the best social media services in Delhi, consider the following breakdown:

  1. Relationship: The connection between the creator and the viewer is crucial. Mutual following, messaging, and comments indicate a strong relationship. Consistent interaction with a user boosts the likelihood of seeing their new content. For businesses, active community management, including responding to DMs and comments, enhances brand visibility.
  2. Interest: The algorithm evaluates a user’s interaction history with specific content types or formats. If a user engages with a certain type of content, they are likely to see more of it.
  3. Relevance: Instagram assesses the relevance of each post based on trending topics and timeliness. Recent posts are deemed more relevant than older ones.

Instagram’s Restricted Content Settings for Teens

Out of all social media marketing platforms, Instagram has implemented stricter content control settings for teens in 2024. Teen accounts are automatically placed in the most restrictive setting to reduce their exposure to potentially sensitive content or accounts, particularly in areas like Search and Explore. This change aims to create a safer online environment for young users.

Restricted content categories include:

  • Violent content
  • Content related to self-harm or suicide
  • Content concerning eating disorders
  • Nudity or sexually explicit content
  • Content featuring restricted goods

What Can You Do To Beat The Instagram Algorithm in 2024?

1. Share Instagram Reels Regularly

Instagram continues to heavily promote Reels through its algorithm, offering them twice as much visibility on the Explore page. This makes Reels a crucial tool for discovering new content and expanding your audience.

2. Boost Engagement with Instagram Stories Stickers

Use Instagram Stories stickers to drive audience engagement. The more interactions your posts receive, the greater the boost from the Instagram algorithm.

As the finest digital marketing company in Delhi, we suggest among the various Instagram stickers available, the most effective for driving engagement are the emoji slider, polls, and question stickers.

3. Foster Discussions with Compelling Captions

Comments and likes play a significant role in Instagram’s feed ranking. To encourage engagement, write captivating captions that prompt interactions. You can ask followers to share their thoughts, double-tap if they agree, tag a friend, or click the link in your bio.

4. Use Hashtags and Keywords in Your Posts

Including hashtags and keywords in your posts can significantly expand your reach on Instagram, which the algorithm considers in its ranking.

According to a study by Later, posts with around 20 hashtags tend to receive the highest engagement on average.

However, it’s crucial to use quality, highly relevant hashtags. Even using 5 or 10 hashtags can be more beneficial than none at all.

Tip: Use the Hashtag Suggestions tool to automatically discover relevant hashtags based on your caption and other searched hashtags, saving you time and effort. This will push your social media marketing efforts instantly. 

5. Encourage Followers to Add You to Their Favorites Feed

An effective strategy to leverage the Instagram algorithm is to request your followers to add you to their Favorites Feed.

This feature allows users to include up to 50 accounts in a personalised, chronological feed.

The advantage? Instagram states that posts from accounts in the Favorites Feed will receive higher visibility in users’ Home feeds, denoted by a star.

This approach enables loyal followers to engage with your content, prompting the algorithm to promote your content to a broader audience.

6. Cross-Promote Your Instagram Content

Cross-promoting your Instagram content is a valuable strategy for boosting engagement and improving your algorithm ranking.

Instagram Collabs posts featuring co-shared authorship offer an innovative approach to reaching new audiences.

You can effectively engage with each other’s communities by sharing views, likes, and comments.

If you feel like the Instagram algorithm isn’t noticing your content, check your account status in Settings. Make sure you’re not violating any guidelines. Focus on creating engaging content and using features like hashtags, tagging, Reels, and Stories to increase visibility. If none of it works, or you want to ensure your Instagram game is top-notch from the start, you can always reach out to RepIndia and take advantage of our effective SMO services in Delhi to align with the Instagram algorithm. We can craft your entire social media marketing strategy for continued long-term success.

Hope this blog proves helpful to you. Feel free to share your thoughts about social media marketing or any other topic in the comments below! 

Also Read: A Checklist of the Top Technical SEO Factors You Should Focus On

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