“The first page of Google or nothing.”
Sure, it sounds a little hyperbolic. But in digital marketing, visibility matters. We’re at RepIndia helping our clients cut through the noise of bigger cities like Mumbai and Bangalore. We rely on a host of tools to provide our clients with a consistent advantage. One of the most impactful and overlooked tools is Google Search Console.
While there are still many businesses that exclusively see GSC as a performance stats dashboard and indexing errors, we tend to view Google Search Console’s Webmaster Tools as a treasure trove of growth opportunities.
Today, we’re letting you in on some of our secret internal hacks that we’ve honed from countless campaigns across many industries to help us spot SEO wins quickly and drive tangible ROI for our clients.
Let’s get into it.
The first question is, let’s address the elephant in the room – why not use tools like Ahrefs, Semrush or Ubersuggest?
But here’s the reality of it, most third-party tools almost always base the numbers around crawls and assumptions, and when it comes down to it, Google Search Console represents first-party, validated insights straight from the horse’s mouth: Google. It’s real, raw, and daily updated data.
For our SEO team, the difference is how we turn that data into quick wins. While there are some similarities between Google’s GSC and its data, our strategic process remains the same, whether we are supporting an FMCG house in Mumbai or mapping roadmaps of content for a fintech client in Bangalore. We have focused heavily on GSC insights to derive our strategy.
Most users go to the Performance report and sort by clicks or impressions. We’re a bit more advanced.
At RepIndia, we are querying based on searcher intent:
Informational: “How to budget monthly”
Navigational: “SEO services Mumbai“
Transactional: “hire seo agency Bangalore“
By clustering and tagging queries like this, we can understand what content gaps or optimisation opportunities exist.
For example, if we are ranking page 2 for high-intent, transactional keywords, we can target that page with a link recommendation, page optimisation or even structured data implementation to boost relevance.
Pro Tip – You can use regex filters in GSC (which is newer) as a way to group keywords by patterns, and tailor your strategy for each intent bucket.
All SEO agencies know that impressions matter. But, what about pages that have lots of impressions with low CTR? We love this report, it’s our favourite report for finding underperforming pages with upside. Here’s how we use it:
Then, we optimise:
While GSC’s Coverage Report is often used just to check if pages are indexed, we treat it as a technical health dashboard.
Here’s what we look for:
This synergy between tech, content, and performance is what makes us a full-spectrum SEO agency, no matter who we’re working with, fast-scaling startups or legacy brands.
Many agencies focus only on top-performing content. We zoom in on the content that’s losing traction.
In GSC, we use date comparisons (last 3 months vs previous 3 months) to spot:
This helps identify content decay in the early stages. We refresh those blog posts with current statistics, a fresh perspective, or sometimes just an SEO-friendly headline. This is especially beneficial for clients who are publishing regularly but don’t refresh their older posts.
Let’s be honest: waiting for Google to crawl your new content is not a luxury we can afford, especially during product launches or newsjacking campaigns.
We use the URL Inspection Tool to submit high-priority pages for reindexing. But we don’t stop there, we also:
In highly competitive markets like Bangalore and Mumbai, where every second on Google SERPs counts, this speed-to-index gives our clients the edge.
Also Read: Top UGC Content Strategies That Are Redefining Digital Marketing in 2025
Additionally, we place more importance on early verification of Google Search Console during onboarding, not only to ensure access, but also for brand ownership and trust. Being verified gives brands the ability to connect various tools like Google Analytics 4, Merchant Centre or Data Studio.
To agencies like us, this is the first step to execute a digital ecosystem, where content, SEO and analytics come together.
At RepIndia, we believe there can be an overlapping nature between creativity and data. In fact, when it comes to campaigns we have launched on behalf of our clients, some of the best work we have done has started with a simple GSC insight, whether that be an unutilised keyword, a page losing traction, or a sudden spike in impression share.
What we stand for differs a bit as we intertwine that data with local nuance, platform knowledge and cross-functional execution. We are not an SEO agency based in Bangalore or a company providing SEO services to Mumbai; we are your growth machine.
So, next time you are peering through to your GSC dashboard of data, don’t just see data. See what opportunities you are missing in front of your eyes.
Let’s partner today and win by cutting through the digital noise.
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