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Best On-Page SEO Practices for Magento 2 Sites in 2024
Simran February 13, 2024 539 views


Without proper SEO, e-commerce websites will always struggle to reach a wider audience and capitalise on sales opportunities. Hence, Magento Web Development Companies, including RepIndia, successfully bridge this gap, facilitating increased traffic in terms of both quality and quantity. 

With best SEO practices for Magento 2 websites, online stores can effectively capture customer interest in their products and services, ultimately enhancing the overall shopping experience and ensuring greater visibility across the web. 

Let’s explore how on-page SEO within Magento 2 can be optimised to drive significant traffic to your online store.

What Is Magento SEO?

Magento SEO involves optimising your Magento store to make it more visible and higher-ranking on search engine results pages (SERPs). Magento development services help attract more organic traffic from potential customers looking for products similar to yours. 

With over 250,000 active Magento stores and increasing competition online, prioritising SEO is crucial to stay ahead. Within the sphere of SEO in web development, Magento offers useful SEO features like robots.txt, sitemap.xml, and page redirection options to help boost your store’s visibility.

How Does On-Page SEO on Magento 2 Website Help?

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On-page SEO is significant for Magento websites, impacting various aspects crucial for online success. Here’s why on-page SEO on Magento is vital:

1. Enhanced Traffic and Ranking

 On-page SEO increases website traffic by improving visibility on search engine results pages (SERPs). Optimised content and structure help your site rank higher for relevant keywords, attracting more organic traffic.

2. Easy Content Management

Any web development agency specialising in Magento SEO can offer you seamless content management, which is crucial for eCommerce businesses. Magento’s content management system allows for easy customisation and personalisation of content, ensuring it remains relevant and engaging.

3. Mobile-Friendly Templates

Mobile-friendliness is important in today’s digital era, considering the rising usage of mobile devices. Magento 2 offers even better mobile-friendly templates, catering to the needs of mobile users.

4. Third-Party Integrations

Integration with third-party tools and services is essential for businesses, offering additional functionalities and enhancing user experience. Magento web development companies use this integration to improve search engine visibility and ranking.

5. Customisability

Magento web development services offer high personalisation capabilities, making it ideal for SEO optimisation. Customisation options provide ample opportunities for on-page SEO enhancements, allowing businesses to tailor their website to meet specific SEO requirements and goals.

7 Crucial On-page SEO Elements You Should Know

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source: https://shorturl.at/evCO7

1. The Canonical Tag 

The canonical tag, an HTML attribute, enables webmasters to address duplicate content by specifying canonical or preferred versions of pages when multiple pages on your website feature identical content. Search engines like Google may perceive this as low-quality content, potentially impacting your website’s ranking.

2. 404 Page

A 404 page is displayed when a requested URL does not exist on the website. Optimise it with these best practices:

  • Create a custom 404 page to inform users about non-existent URLs.
  • Implement a redirect to guide users from the 404 page to another relevant page, typically the home page.
  • Ensure search engines do not index the 404 page to prevent it from appearing in search results.

3. Sitemap

A sitemap is like a map of your website containing all its URL links. Submitting it to Google helps in effective crawling and updating of your site. There are two types- HTML sitemaps for users to navigate and XML sitemaps for search engines to understand the site’s structure and prioritise pages in search results.

4. Robots.txt

Robots.txt is a text file created by webmasters to control search engine bots’ access to their website. It grants flexibility in allowing or restricting bots from indexing specific areas. It guides search engine crawlers on which parts of the site to crawl and index.

5. Domain

Your domain name serves as the digital address for your website and significantly impacts SEO. A domain containing relevant keywords or your brand name can positively influence search engine rankings. 

6. Hosting

One of the most important parts of SEO services in India is hosting. The choice of hosting provider directly affects your website’s performance and accessibility. Opting for a reliable hosting service with robust servers and high-speed broadband ensures minimal downtime and fast page loading times.

7. Redirects

Redirects are used to forward users from one URL to another, typically when a page has been moved or deleted. Common types include: 

  1. 301 Moved Permanently– Best for permanent changes, retains 90-99% link equity.
  2. 302 Found / Moved Temporarily– Temporary redirect, does not pass link equity.
  3. Meta Refresh– Redirects at the page level are less effective for SEO compared to server-side redirects.

The Ultimate On-site SEO Checklist for Magento Websites

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1. Improving Page Loading Speeds

The speed of your website impacts both user satisfaction and search engine rankings. A fast-loading site attracts more visitors and receives higher rankings in organic search results. When your website loads quickly, users are more likely to visit and engage with your content, leading to increased appreciation from search engines.

Also, How To Increase Web Page Loading Speed And Performance

2. Increasing DA Score 

Your website’s Domain Authority (DA) plays a big role in how it ranks on search engines. If your Magento store has a low DA, it might not show up well in search results. Here’s how Magento Web Development Companies address it:

  • Use a tool to check your website’s DA.
  • Investigate any issues like spam scores or broken links.
  • Focus on getting good-quality backlinks to boost your site’s authority.

3. Optimise Metadata with Keywords

The metadata of your website plays a crucial role in SEO success. Here’s what to focus on:

  • Meta Title- Craft a title that catches search engine crawlers’ attention.
  • Meta Description- Summarise your content effectively in the meta description.
  • URL Structure (Slug)- Choose URLs that are relevant and user-friendly.
  • Heading Tags (H1, H2, etc.)- Use headings to organise your content and highlight key points.

Ensure that all these elements incorporate your main keyword to optimise your metadata for search engines.

1. Maintain Appropriate Keyword Frequency

Top Magento Web Development Companies suggest that keywords are essential, but using them excessively can harm your SEO. Strive for the right keyword density in your content to avoid over-optimisation. Focus on incorporating keywords naturally and strategically to enhance your content’s relevance and readability.

Also Read: Search Intent: A Guide to Enhancing the SEO Keyword Research Strategy

2. Incorporate External Links Wisely

External links are vital for search engine indexing. To improve your Magento site’s ranking, include external links whenever relevant and feasible. This practice enhances your website’s credibility and authority, increasing search engine rankings.

3. Put Out Unique Content

Ensure your content stands out by being original and creative. Search engines highly value websites with unique content that provides value to users. Creating distinctive and engaging content is crucial for achieving high rankings on search engine results pages (SERPs). 

Let Magento Experts Help Boost Your SEO

We hope you found our Magento SEO guide helpful. Improving on-page SEO for Magento can be tricky if you’re not familiar with the best practices. That’s where RepIndia comes in.

Being one of the best digital marketing companies in Delhi, we’re experts in Magento development, website designing services, and other SEO services for eCommerce. With over ten years of experience, our team can help your online store thrive. Learn more about our on-page SEO services for Magento today.

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