How To Increase Web Page Loading Speed And Performance| August 13, 2022

A website is more than just a sum of its content and images; it is one of the most critical brand experiences for a customer. This is where web page speed, which is the time it takes for the contents of a web page to fully load, matters a lot. Let’s face it: no one enjoys a slow website. Every second counts when it comes to web page speed! Low speed causes the user to lose focus, and they may end up closing the browser window. Hence, every brand must focus on a foolproof strategy to increase web page loading speed.

Consider these statistics:

  • 25% of website visitors tend to abandon a website if it takes more than 4 seconds to load.
  • Every 1 second delay leads to a massive 16% drop in customer satisfaction.
  • 46% of users don’t revisit websites that perform poorly.

Slow websites directly impact a brand’s reputation, especially if the business relies heavily on online lead generation and e-commerce. But worry not! Here are a few tips on how to speed up loading web pages, as recommended by experts from every leading web development company in India:

7 Tips To Increase Web Page Loading Speed

1. Identify the slow web pages.

Not all web pages may be slow. To correctly rectify the problem, you must know which ones need a quick fix. Prioritising the most important web pages, such as your home page, product page, or checkouts, is something every web development company in Delhi recommends. Certain programs, plug-ins, and applications can be used for this.

2. Optimize Images

Large images are a common reason for slowing down web speed. The solution to this problem is optimizing images to reduce their file size, reducing the page’s loading time. Images can be optimized using a plug-in or script.

3. Enable Browser Caching

Another trick you can deploy to increase web page loading speed is caching. Browser caching allows the browser to save a large amount of data, such as images and JavaScript files. This is done so that the browser does not have to reload the entire page when a visitor returns to your site. One may use caching plug-ins such as W3 to create super fast loading times. These plug-ins use page caching and cache pre-loading to improve web page speed.

4. Optimize Your CSS, JavaScript, HTML code

Optimize your code to see a tremendous improvement in web page speed. Torque Magazine suggests the following three ways for the same.

  • Minify CSS and JavaScript- remove spaces and characters that aren’t strictly necessary for the website’s code
  • Order the styles and scripts to facilitate more efficient loading
  • Use inline JavaScript and CSS to consolidate code.

5. Opt For A Performance-Optimized Hosting Provider

Low-cost hosting comes with poor performance, and they use a shared web hosting provider, which leads to slow page loading time. Kissing goodbye to this poor performance, one must look for a performance-optimized hosting provider that ensures maximum speed. Since these providers come at a reasonable cost, they do not share resources among more than one website, reducing the worry of slow loading.

6. Reduce Time To First Byte (TTFB)

TTFB is the time the browser takes to receive the server’s first byte of data. A TTFB below 200ms is ideal, and the 200 to 500ms is normal, and between 500ms-1s is poor and needs action and attention.

A good TTFB is essential for the speed of optimization of a website. Here are a few ways to improve TTFB.

  • Upgrade server hardware to have more memory or CPU
  • Choose a server structure with a better configuration. Your current one might be badly-configured.

7. Use Techniques Such As Prefetch, Preconnect, And Prerender

Is there another way to speed up loading web pages? Yes! As is evident from their names, prefetch, preconnect and prerender techniques have been developed to prerender and prepare the page well in advance.

  • Prefetching is used to ask the browser to request a specific item that will be required in the future and save it in the cache for reference later.
  • Preconnect is used to inform the browser that a connection needs to be established to another origin.
  • Prerendering is useful when one knows the next page a user will click on; one can instruct the browser to prerender this page and download all the required assets.

Final Word

Improving Web Page Speed is challenging in some aspects. However, it is worthwhile, mainly if your business is primarily conducted through your website. It also increases the value of a brand and aids in customer acquisition and retention. One can always connect with technical experts like the one we have at our web development company in London, Delhi, and India for a 360-degree website development and improvement plan that will instantly rectify any page loading speed issues.