Tinder, the globally popular location-based socializing and dating app, has collaborated with RepIndia, one of the largest independent creative digital agencies in India, for the brand’s social media mandate.
The highly sought-after mandate was won by RepIndia following a lengthy multi-agency pitch which saw the biggest digital agencies and players in the country present their ideas to Tinder. According to the partnership, RepIndia has taken on the mantle to reinforce and build Tinder’s presence and popularity on social media via imaginative, strategic, innovative, and engaging solutions. This collaboration is expected to increase the brand’s market penetration and consumer engagement by many folds.
Ayesha Chenoy, CEO, and Co-Founder, RepIndia, was delighted with the forging of the partnership and was confident of her team’s ability to rise up to this exciting challenge. “We look forward to partnering with Tinder. There are exciting plans ahead and our team is all geared up to create memorable communication that connects with the audience and creates more growth opportunities,” she was quoted as saying.
As Tinder swipes right on RepIndia, it would be worth watching this space to find out how the two of them can take the big leap forward in terms of the brand’s social media presence.
RepIndia is one of the largest independent digital agencies in India. Led by Ayesha Chenoy and Ishaan Ahuja, it provides clients with clutter-breaking solutions on their 360-degree communications such as Social Media Marketing, Corporate Communications, Branding & Identity Development, Graphic Design & Print Services, Search Engine Marketing, Digital Media Buying, Customer Review Management, Online Reputation Management, Website Development and Maintenance, and much more. The agency has offices in New Delhi and Mumbai and is a digital partner of many renowned brands like Tata Sons, JSW Group, TCI Group, Select CITYWALK, UCB, etc.
Tinder is a location-based social search mobile app that was launched in 2012. It functions as a socializing and dating platform where people can connect, chat and meet up on the basis of mutual liking. The app has garnered over 50 million users worldwide.