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How to Make Your E-commerce SEO Strategy Effective in 2023?
Simran October 11, 2023 260 views


SEO is one of the best long-term organic growth strategies. Agreed, but how does it fare when applied to e-commerce businesses? Can it keep up with the long list of products being added to your website? Manual SEO is out of the gate. So, what would a successful e-commerce SEO agency focus on to bring rapid organic growth to your business?

Let’s take a detailed look at the importance of SEO for e-commerce businesses, how they can keep up with the landscape of online retail, and what to include in an SEO strategy that can make all the difference in driving traffic, boosting conversions, and ultimately, increasing your bottom line.

The State of E-commerce SEO in 2023

The world of SEO is constantly evolving, and e-commerce is no exception. To succeed, you need to stay informed about the latest trends and adapt accordingly. As market data suggests, over 44% of customers begin their purchase journey with an online search. With trends like voice search, video SEO, user-generated content, and AI-driven personalization gaining prominence, the role of agencies offering  SEO services India or beyond has never been higher.

Building an Effective E-commerce SEO Strategy

Now that we know the importance of e-commerce SEO, let’s dive deeper into how you can create an e-commerce SEO strategy that brings results.

1. Optimizing Site Indexation

When it comes to large e-commerce sites, ensuring that search engine crawlers can find and index your content is paramount. All the on-site optimization in the world won’t benefit your site and your e-commerce SEO pricing will be for naught if Googlebot and other crawlers struggle to discover your content.

Here are some tactics to enhance site indexation:

  • Review Server Errors

    Start by reviewing the number of 5xx server errors your site returns in Google Search Console. High server error counts or frequent connection timeouts can signal poor site health and hinder indexation. Google Webmaster Trends Analyst Gary Illyes has emphasized the importance of monitoring server errors in the Crawl Errors report in Search Console.

  • Sitemap Management

     Your sitemaps play a crucial role in indexation. Ensure that your sitemaps are up to date and accurately reflect the current state of your website. There are cases where outdated sitemaps included discontinued products, wasting valuable crawl budget on pages that no longer exist. Regularly update your sitemaps to include new products and remove old, discontinued ones.

  • Parameter Handling

    Many e-commerce sites use product parameters to allow visitors to refine their product searches. However, ask any established e-commerce SEO agency and they’ll say that excessive parameters can dilute the crawl budget. Use Google Search Console and Bing Webmaster Tools to instruct search engines not to crawl specific parameters. This is particularly helpful when dealing with duplicate category pages distinguished only by sorting options.

2. Maximizing Main Menu Navigation

Main menu navigation is crucial for e-commerce sites, not just for user experience but also for SEO. The pages linked from your main menu are the most likely to be indexed and rank in search results, given that the menu appears across numerous pages.

Consider using secondary navigation options to expand upon your main menu. This menu appears across every product and category page, significantly boosting the internal linking value, which can lead to improved rankings for menu pages.

3. Crafting On-Page Copy for Category Pages

Many companies offering e-commerce SEO services in India may not focus on this crucial factor but some webmasters may overlook the importance of providing meaningful on-page content for product category pages, opting to list available products without additional context.

However, this approach isn’t SEO-friendly. Crawlers rely on textual HTML content to understand what search results a page should appear in.

Even a brief two-paragraph description of the category can provide crawlers with valuable indexable content. This content clarifies what the page is about and increases the chances of ranking in search results.

While creating unique product descriptions for thousands of products might be challenging, generating content for the categories they belong to is manageable. A strategic approach and hard work can help populate category pages with valuable information.

4. Leveraging Product Schema

If the e-commerce SEO pricing presented by your partner agency includes working on structured data, then it’s worth it. Structured data, specifically Product schema from Schema.org, is incredibly valuable for e-commerce SEO. Google places a significant emphasis on product schema, which can boost your products’ visibility in search results and enhance their appearance. Here’s how to make the most of it:

  • Rich Results: Properly implemented Product schema can make your products stand out in search results. Google displays various structured data elements from Product schema, including price, star ratings, and availability.
  • Star Ratings: To further enhance credibility, dynamically update your Star Rating field when customers leave new reviews. This not only adds credibility to your schema but also increases the likelihood of Google displaying your ratings, making your products more appealing to users.

5. Optimizing URL Structure

As per every experienced e-commerce SEO agency, your website’s URL structure plays a pivotal role in SEO. To enhance user experience and search visibility, keep your product URLs as close to the root folder as possible.

Longer URLs can result in searchers not seeing the product name until the end, which might get truncated in search results. Major online retailers typically keep product listing pages only one to two folders away from the root directory. Ensure that the product name is visible in the URL for search results.

To further improve user experience and SERP snippet appearance, consider adding BreadcrumbList schema to delineate your site’s directory structure. This transforms URLs in SERP snippets into a clean, intuitive format. Even without implementing schema, ensure that your product and category URLs are neat, readable, and as close to the root directory as possible.

Also Read: Ecommerce Marketing Strategies to Boost Your Business

Other Critical Factors Affecting E-Commerce SEO

If you are looking for enterprises offering ecommerce SEO services in India, you should ask whether their service caters to the following areas which are getting prominent in the current SEO scene.

  • Voice Search Optimization

Voice search is on the rise, thanks to voice-activated devices like smartphones and smart speakers. Being voice-search-ready can give you a significant competitive edge.

  • Tracking Your E-commerce SEO Success

No SEO strategy is complete without monitoring and measuring your efforts. Tracking key metrics like organic traffic, conversion rates, and bounce rates is incredibly important. Additionally, it’s recommended to utilize essential tools to help you gain insights into your e-commerce SEO performance.

On a Final Note

E-commerce SEO in 2023 is a dynamic and ever-changing field. With a large number of enterprises growing online in this highly competitive space, you must adapt and refine your strategies continuously.

This blog can serve as a comprehensive guide to crafting an effective SEO strategy for 2023 with a cost-effective  SEO pricing. Implementing these strategies will definitely bring growth and success to your e-commerce business in the long term.

Also Read: 5 Best SEO Practices For E-commerce Sites

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