We all like things organised. It makes finding anything easier for everyone. It’s the same with Google. Any website that hopes to rank on the first page of the world’s most-used search engine has to keep everything organised, especially the information they have published on the website. One of the critical factors to keep in mind for the organisation of data is a proper understanding of schema and structured data.
Why is schema important, how does structured data help a website’s SERP ranking – these are some of the burning questions we’ll answer in this blog today. We’ll explore how they can significantly enhance your website’s search engine rankings and organic traffic.
Structured data and schema testing are essential tools for anyone looking to bolster their website’s SERP visibility. Companies and agencies offering SEO services in India are experts at this. But why are they so important?
Now, let’s dive into how structured data and schema testing can boost your SERP visibility and organic traffic.
Structured data isn’t a one-size-fits-all solution. There are various types of structured data, each catering to different types of content and interactions on the SERPs. By utilising these types effectively, you can interact with over 16 different SERP features, ranging from reviews and ratings to recipes and events, catering to AI-powered SEO requirements.
Let’s take a closer look at how you can win with product schema, a type of structured data that can significantly boost your SERP visibility.
Product schema is a must-have for e-commerce websites. As per recommendations by every reputed SEO agency, by implementing product schema markup across all your product pages, you can enhance your chances of winning feature snippets. These snippets can include product images, descriptions, prices, and even star ratings, providing users with a comprehensive overview of your products directly on the search results page.
You should be aware of all the current updates in order to keep evolving with the times and Google algorithms, ensuring that your website ranks higher than your competitors when Google regards your structured data top-notch.
Considered as a significant part of technical SEO services, let’s look at how you can do schema testing for your schema markup.
When inserting JSON-LD into your webpage, you can use a simple method to check if the code is present. Select the right-click menu on the web page, access the source code, and select the elements tab to check for the presence of “LD+JSON”.
Use Google’s Rich Result Testing Tool to assess rich results eligibility, and the Schema Markup Validator (SMV) to identify any errors in your Schema Markup syntax, if you use Schema App or Google Tag Manager.
Alternatively, you can wait and check within Google Search Console to receive reports on rich results or features associated with specific structured data. Please note that this may vary in time, ranging from a few days to up to a month, contingent upon how frequently Google crawls your website.
While structured data and schema markup are essential for improving SERP visibility, technical SEO plays a crucial supporting role. Here’s how technical SEO, more effective when done by a digital marketing agency, can help you leverage structured data effectively:
The congruence of AI and the future of schema markups has become more evident after the introduction of AI tools like ChatGPT, Google Bard and Bing AI. It will be exciting to see how the future of SEO shapes up in light of this.
Incorporating structured data and schema testing into your SEO strategy is a powerful way to increase your website’s SERP visibility and organic traffic. By utilising various types of structured data, particularly product schema for e-commerce sites, and ensuring technical SEO best practices, you can improve your chances of winning valuable SERP features.
Since the world of SEO is ever-evolving, so staying up to date with the latest trends and best practices is essential for long-term success. Start implementing structured data and schema testing today, and watch your website climb the SERP rankings, attracting more organic traffic and potential customers.
Our team of SEO specialists, offering one of the best SEO services in India, is adept at conducting a thorough check of all the necessary factors that affect a website’s SERP rankings. We optimise it so that Google loves you, your business and your website, helping customers love it too.
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