Besides links and keyword usage, SERPs are also determined by the often-neglected customer intent. Search queries with varying intent will reflect different results. The results shown by Google on “where to find organic food” will differ from “where to find the closest grocery store”. Mobile web browsers are often seeking something quick- directions, how to fix something, where to get something etc. while those using desktops are open to in-depth information related to the search they have prompted on Google. Therefore, Google’s SERPs vary depending on their intent.
The keywords with which people search on mobile devices are often different from the ones used on the desktop! Mobile devices have a text-to-speech option that allows the users to automatically transcribe their words into the search box. There is often a difference between the way people speak and write. Assuming the same keywords are being used everywhere can leave your mobile strategy in shambles. With a difference in the words, language, and sentence structure of mobile website searches, new keywords that are different from your website strategy must be adopted and implemented.
Google had launched AMPs or Accelerated Mobile Pages in February 2016. The loading speed of mobile webpages that are inclusive of Google’s AMPs is always faster than those that are not. Besides loading quickly, such pages are also featured in special places by Google within a search results page. People searching the web on their smartphones seek quick results. A website that takes forever to load diverts the users to a different website with good loading time. On the other hand, pages that load quickly and appear on top of results are more successful in garnering page views.
A mobile-optimized website is designed in a way that makes it easier for the users to read and navigate through. Images must load easily and the content must be in a font and size that’s easily comprehendible using a mobile device. Using the free tool by Google, anyone can check whether their website is mobile-friendly or not.
A responsive website that works well on both the desktop and mobile can be created with the help of reputed digital agencies such as RepIndia which also offers professional SEO services, online reputation management services and everything that can help your business reach unprecedented heights.