Web searches from mobile devices outnumbering the ones from desktop have been a reality for long. With the trend growing at an exponential rate, Google experimented with mobile-friendly features in its search algorithm. The rapidly evolving environments at present demand a keen understanding of user intent, how customers utilize mobiles for searches, and how the site appears on mobile devices. Even with an increasing number of customers using mobile devices to browse and search on the web, many companies neglect the mobile aspect and focus all the SEO efforts on desktops. Such companies are bound to struggle as mobile usage for searching information becomes more dominant. While you might already be taking care of different aspects such as proper SEO, online reputation management services, and the like, things are going to be haywire in the absence of a mobile strategy. A successful company must always have a strategy for both mobile and desktop. Below-mentioned are some steps to get started on an effective mobile strategy:
- Understand How Google SERP Works –Besides links and keyword usage, SERPs are also determined by the often-neglected customer intent. Search queries with varying intent will reflect different results. The results shown by Google on “where to find organic food” will differ from “where to find the closest grocery store”. Mobile web browsers are often seeking something quick- directions, how to fix something, where to get something etc. while those using desktops are open to in-depth information related to the search they have prompted on Google. Therefore, Google’s SERPs vary depending on their intent.
- Be Thorough With the Mobile Device Keywords –The keywords with which people search on mobile devices are often different from the ones used on the desktop! Mobile devices have a text-to-speech option that allows the users to automatically transcribe their words into the search box. There is often a difference between the way people speak and write. Assuming the same keywords are being used everywhere can leave your mobile strategy in shambles. With a difference in the words, language, and sentence structure of mobile website searches, new keywords that are different from your website strategy must be adopted and implemented.
- Utilize Google’s AMPs – Google had launched AMPs or Accelerated Mobile Pages in February 2016. The loading speed of mobile webpages that are inclusive of Google’s AMPs is always faster than those that are not. Besides loading quickly, such pages are also featured in special places by Google within a search results page. People searching the web on their smartphones seek quick results. A website that takes forever to load diverts the users to a different website with good loading time. On the other hand, pages that load quickly and appear on top of results are more successful in garnering page views.
- Make Sure Your Website Content is Mobile- Friendly –A mobile-optimized website is designed in a way that makes it easier for the users to read and navigate through. Images must load easily and the content must be in a font and size that’s easily comprehendible using a mobile device. Using the free tool by Google, anyone can check whether their website is mobile-friendly or not.
A responsive website that works well on both the desktop and mobile can be created with the help of reputed digital agencies such as RepIndia which also offers professional SEO services in India, online reputation management services and everything that can help your business reach unprecedented heights.