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Google’s Latest Core Update: What It Means for Search Going Forward?
Simran April 12, 2024 365 views

Google has consistently updated its search algorithms to make its Search results feature more user-centric results rather than those just targeted for search engines. To ensure this, it releases algorithmic updates to improve the search experience of its users. In March 2024, Google rolled out a significant core update to its search algorithm. This update, aimed at improving the overall quality of search results, introduced a number of key changes that website owners and digital marketers need to be aware of.

Let’s look at what this Core Update has in store for website owners and digital marketers. Here, we’ll share the key pointers from the update that we’ve inculcated as part of our SEO services in India to offer our clients the best in SEO.

What is Google’s Latest Core Update?

Google’s latest Core Update is a series of algorithmic changes designed to improve the search experience for users by reducing spam and low-quality content. The update focuses on rewarding websites that provide high-quality, informative, and helpful content while penalising those that engage in manipulative tactics to boost their search ranking.

As one of the top providers of SEO services in Mumbai and in India overall, we have always ensured that white-hat SEO is the foundation of our services. That’s why our clients have been minimally impacted by this update. 

Key Changes Introduced in the Latest Update

Google has focused on two key factors in this Core Update:

  • Reduced Low-Quality Content: Google’s algorithm has been refined to better identify and rank lower unhelpful content, such as content created solely for search engine optimisation (SEO) purposes. This includes content that is thin, irrelevant, or poorly written.
  • Targeted Spam Policies: Google has updated its spam policies to target specific manipulative behaviours, such as creating content at scale to game the system and abusing website reputation.

Significance of the Update

This update marks a significant shift in Google’s search algorithm, placing greater emphasis on helpful content and keeping spammy content out of search results. Websites that put user needs first and provide valuable information are likely to benefit from this update, while those that rely on manipulative SEO tactics like creating websites for specific search queries will most definitely see their rankings decline.

As a distinguished digital marketing company in Mumbai, our SEO professionals have kept user intent and helpful content as our priority on every project.

The latest update has a profound impact on Google’s search algorithm. The algorithm now places greater weight on factors such as content quality, user engagement, and website reputation. Websites that can demonstrate experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) are more likely to rank higher in search results.

Now, let’s take a brief look at what Google has outlined in the update on the two areas of focus.

Reducing the Amount of Low-Quality and Unoriginal Results

Regardless of the fact that you’re a company that offers SEO services in Mumbai or any other location or do your website’s SEO yourself, website owners and digital marketers need to adapt their strategies to prioritise content quality. According to the search results, they should focus on creating high-quality, informative content that provides value to users.

Google’s latest Core Update targets unhelpful content, so websites that rely on thin content are most at risk. Here are some steps website owners can take to adapt to these changes:

  • Content Audit: Conduct a content audit to identify and remove any thin or low-quality content from your website.
  • Content Quality: Focus on creating high-quality, informative content that addresses user needs and provides value. This could include blog posts, articles, infographics, or videos.
  • E-E-A-T: Build Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) by establishing yourself as a credible source of information in your niche. You can achieve this by creating high-quality content, getting backlinks from reputable websites, and building relationships with other experts in your field.

Google predicts that this update, combined with the previous updates, will collectively reduce unoriginal, low-quality results in search results by 40%.

If you want to know about the best CMS platforms that can help your website achieve higher rankings in combination with creating helpful and unique content, check out this blog.

If you want to know about the best CMS 

Penalising Spam Results by Keeping Them Out of SERPs

The second point of focus is keeping low-quality and unoriginal content from showing up in search results. For this, Google has updated its spam-fighting systems and spam policies. At RepIndia, we ensure that our clients have the edge in the digital landscape with the best-quality content as part of our SEO services in India.

The targeted action is on three primary areas:

  • Scaled Content Abuse

The search engine is now targeting websites that are creating and publishing content at scale without it being helpful to users. Google is taking action on websites that are publishing content created through automation, humans, or a combination of both factors.

  • Site Reputation Abuse

Many websites with high-quality content are also publishing low-quality content from third-party websites to capitalise on the third-party website’s online reputation. Google is also taking action against such websites.

  • Expired Domain Abuse

There are times when expired domains may be purchased and repurposed to promote low-quality, unoriginal content. After the latest Core Update, Google will treat such websites as spam.

Industries Most Affected

The industries most affected by this update are likely to be those that have traditionally relied heavily on SEO tactics to generate traffic. This could include industries such as affiliate marketing, e-commerce, and local businesses.

There is no indication that this update specifically targets any particular regions or languages. However, websites that cater to specific regions or languages may need to ensure that their content is high-quality and relevant to their target audience.

Additional Factors to Focus On for Improving Your Search Rankings

In addition to the guidelines mentioned above, agencies offering SEO services in India and beyond should keep focusing on the following areas to improve their SEO strategies:

  • Backlinks: Focus on acquiring high-quality backlinks from reputable websites. Backlinks are links from other websites to your website. They are a signal to Google that your website is trustworthy and authoritative.
  • Technical SEO: Ensure that your website is technically sound and optimised for search engines. This includes fixing any broken links, improving your website’s speed, and making sure your website is mobile-friendly.

Final Thoughts

By following these tips, website owners and digital marketers can adapt to the changes brought about by Google’s latest Core Update and improve their website’s ranking in search results.

As an accomplished digital marketing company in Mumbai, RepIndia consistently keeps up-to-date with the latest updates to give our clients the edge in their digital marketing efforts.

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