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7 Awesome Tools to Make Your Social Media Marketing Game Strong in 2023
Simran October 19, 2023 243 views

Social media has become an integral part of the marketing strategy for businesses of all sizes in 2023. With millions of users spending an average of 2 hours and 27 minutes per day on social media, it’s a goldmine for reaching your target audience and delivering your message effectively. Social media optimisation or SMO services can help you build lasting customer relationships compared to other marketing channels.

To help you stay ahead in the game, we’ve compiled a list of five awesome social media management tools that will not only save you time but also elevate your social media marketing efforts to new heights.

Importance of Social Media Management in 2023

The significance of social media management cannot be overstated in 2023. With the ever-growing user base, it’s crucial to stay active and engaging on various social platforms. Effective use of social media optimization techniques by a creative advertising agency in India leveraging the best market tools can help you in several ways, including the benefits of Social Media Marketing.

1. Scheduling Posts in Advance

This feature allows you to plan and schedule your content, ensuring your social media presence remains active even when you’re busy with other tasks.

2. Managing Multiple Social Media Accounts:

These tools allow you to manage all your social media accounts in one place, streamlining your efforts and reducing your workload.

3. Tracking Analytics:

These tools offer built-in analytics that help you refine your social media campaigns based on their performance.

Also Read: Significance of Social Media Marketing In Present Times

Now, let’s delve into the five dynamic tools that are set to empower your social media marketing journey in 2023.

1 – Buffer: Your Content Command Centre

Buffer is more than just a scheduling tool; it’s your content command centre. Used by the best creative digital marketing companies for SMM services, this versatile tool lets you plan, create, and schedule posts with ease. But it doesn’t stop there. Buffer also features a robust landing page builder and an AI assistant, making content creation a breeze.

The free plan is perfect for those starting out, allowing you to schedule up to 10 posts per month across three social media accounts.

2 – Sprout Social: Elevate Your Social Game

Sprout Social is your all-in-one social media management solution. Beyond scheduling posts, it offers features like

  • review management
  • social inbox, and
  • content calendar that keeps you organised

With advanced options like social listening and team collaboration, Sprout Social is a top choice for businesses looking to level up. Its pricing starts from $249/month.

3 – Hootsuite: Master the Social Symphony

Hootsuite is renowned amongst every creative agency offering SMO services in India or other regions for its content calendar and customisable trend monitoring streams, allowing you to orchestrate your social media presence like a maestro. The platform offers unlimited posts, post scheduling, and actionable insights to guide your strategy.

Whether you’re a solo entrepreneur or part of a team, Hootsuite’s paid plans start at $23/month.

4 – Keyhole: Amplify Your Social Reach

Keyhole is the secret weapon for managing multiple social media profiles. With a centralised dashboard, you can effortlessly track brand mentions and manage campaigns and influencers. It’s a must-have tool for streamlining your social strategy. For SMBs and freelancers, the plan costs $79 per month, offering the ability to track 5,000 mentions per month, manage five social profiles, and enjoy unlimited post scheduling.

5 – Agorapulse: A Customer-Centric Solution

Agorapulse shines with its customer support and user-friendly features, making social media optimisation a piece of cake. It offers a unified social media inbox for all your profiles, content scheduling, monitoring, and detailed reporting. With an emphasis on tracking social media ROI, Agorapulse is perfect for those who want to put their audience first.

The paid plans start at $49/month for one user with 10 social profiles.

6 – SocialPilot: Affordability Meets Versatility

SocialPilot is known for its affordability and comprehensive support. With a user-friendly interface, this tool keeps adding new features to stay on top of the game. It supports publishing across multiple platforms and bulk scheduling. SocialPilot’s paid plans start at $25.50/month for one user and 10 social accounts.

7 – Crowdfire: Your Personal Social Media Butler

Crowdfire is designed with individuals in mind and offers a range of free features, including post customisation and access to relevant images. With its Chrome extension, you can easily share articles you love.

The free plan allows you to manage up to three social media accounts and schedule up to 10 posts per account. Crowdfire also offers paid plans for more extensive features.

Choosing Your Social Media Optimisation Agency Partner

With these five dynamic tools you can use for SMM services in India or anywhere else, you’re equipped to take your social media marketing to the next level in 2023. When selecting the right tool for your business, consider the following:

  • Budget: Ensure the tool aligns with your financial plan.
  • Features: Pick the tool that offers the features most vital to your marketing strategy.
  • Business Size: Choose a tool that’s tailored to your business’s scale and requirements.

Who Can Help?

As you embark on your social media journey in 2023, these tools will be your trusty companions, helping you navigate the dynamic world of social media marketing and stand out in the crowd. But running your business and handling every social media profile might prove a little challenging.

In that case, RepIndia can help manage your brand’s social media image as the creative advertising agency in India. Our social media maestros have extensive experience working on every prominent social media platform to generate customer value consistently.

Get in touch with our social media experts in India and create a social media presence that delights your audience so much that they won’t be able to stop themselves from associating with you! We also offer top-notch SEO services in India to boost your online visibility and reach.


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