Social media has become an integral part of the marketing strategy for businesses of all sizes in 2023. With millions of users spending an average of 2 hours and 27 minutes per day on social media, it’s a goldmine for reaching your target audience and delivering your message effectively. Social media optimisation or SMO services can help you build lasting customer relationships compared to other marketing channels.
To help you stay ahead in the game, we’ve compiled a list of five awesome social media management tools that will not only save you time but also elevate your social media marketing efforts to new heights.
The significance of social media management cannot be overstated in 2023. With the ever-growing user base, it’s crucial to stay active and engaging on various social platforms. Effective use of social media optimization techniques by a creative advertising agency in India leveraging the best market tools can help you in several ways, including the benefits of Social Media Marketing.
This feature allows you to plan and schedule your content, ensuring your social media presence remains active even when you’re busy with other tasks.
These tools allow you to manage all your social media accounts in one place, streamlining your efforts and reducing your workload.
These tools offer built-in analytics that help you refine your social media campaigns based on their performance.
Now, let’s delve into the five dynamic tools that are set to empower your social media marketing journey in 2023.
Buffer is more than just a scheduling tool; it’s your content command centre. Used by the best creative digital marketing companies for SMM services, this versatile tool lets you plan, create, and schedule posts with ease. But it doesn’t stop there. Buffer also features a robust landing page builder and an AI assistant, making content creation a breeze.
The free plan is perfect for those starting out, allowing you to schedule up to 10 posts per month across three social media accounts.
Sprout Social is your all-in-one social media management solution. Beyond scheduling posts, it offers features like
With advanced options like social listening and team collaboration, Sprout Social is a top choice for businesses looking to level up. Its pricing starts from $249/month.
Hootsuite is renowned amongst every creative agency offering SMO services in India or other regions for its content calendar and customisable trend monitoring streams, allowing you to orchestrate your social media presence like a maestro. The platform offers unlimited posts, post scheduling, and actionable insights to guide your strategy.
Whether you’re a solo entrepreneur or part of a team, Hootsuite’s paid plans start at $23/month.
Keyhole is the secret weapon for managing multiple social media profiles. With a centralised dashboard, you can effortlessly track brand mentions and manage campaigns and influencers. It’s a must-have tool for streamlining your social strategy. For SMBs and freelancers, the plan costs $79 per month, offering the ability to track 5,000 mentions per month, manage five social profiles, and enjoy unlimited post scheduling.
Agorapulse shines with its customer support and user-friendly features, making social media optimisation a piece of cake. It offers a unified social media inbox for all your profiles, content scheduling, monitoring, and detailed reporting. With an emphasis on tracking social media ROI, Agorapulse is perfect for those who want to put their audience first.
The paid plans start at $49/month for one user with 10 social profiles.
SocialPilot is known for its affordability and comprehensive support. With a user-friendly interface, this tool keeps adding new features to stay on top of the game. It supports publishing across multiple platforms and bulk scheduling. SocialPilot’s paid plans start at $25.50/month for one user and 10 social accounts.
Crowdfire is designed with individuals in mind and offers a range of free features, including post customisation and access to relevant images. With its Chrome extension, you can easily share articles you love.
The free plan allows you to manage up to three social media accounts and schedule up to 10 posts per account. Crowdfire also offers paid plans for more extensive features.
With these five dynamic tools you can use for SMM services in India or anywhere else, you’re equipped to take your social media marketing to the next level in 2023. When selecting the right tool for your business, consider the following:
As you embark on your social media journey in 2023, these tools will be your trusty companions, helping you navigate the dynamic world of social media marketing and stand out in the crowd. But running your business and handling every social media profile might prove a little challenging.
In that case, RepIndia can help manage your brand’s social media image as the creative advertising agency in India. Our social media maestros have extensive experience working on every prominent social media platform to generate customer value consistently.
Get in touch with our social media experts in India and create a social media presence that delights your audience so much that they won’t be able to stop themselves from associating with you! We also offer top-notch SEO services in India to boost your online visibility and reach.