RepIndia has won the digital mandate for Fratelli Wines. The digital mandate includes managing Fratelli’s online presence on social media. RepIndia will work towards developing a strategic communication framework, digital campaigns and enhancing the brand’s presence on digital via different Social Media channels.
Commenting on the association, Kapil Sekhri, MD, Fratelli Wines, said, “As we know digital is the way forward and we are delighted to have RepIndia on board as our digital partners. We look forward to working together and sharing our passion for what we do with the digital community of millions.”
To which Ayesha Chenoy, CEO & Co-founder, RepIndia, commented, “It’s an honour and an absolute pleasure to be working with India’s premium wine brand. We look forward to creating some memorable work for them.”
Ishaan Ahuja, Managing Director & Co-founder, RepIndia, said, “We’re thrilled at the opportunity of helping Fratelli extend their passion and love for their product to the digital community and becoming a key player in this space.”
Fratelli’s recent Christmas campaign not only received great appreciation but also helped the brand get out there and extend its passion to everyone through social media.
#VeryFratelliChristmas- curated by RepIndia, was a truly innovative and interactive Christmas campaign in the form of an Instagram hunt, which successfully reached over one million people.
Fratelli is a premium Indian wine brand that has been steadily gaining recognition for its quality and setting new benchmarks for Indian wines worldwide.
The word Fratelli translates to ‘Brothers’ in Italian. An Indo-Italian venture, Fratelli was set up in 2007 with the intention to produce the best wines in the country. Collaboration between three families along with the viticulture and wine-making expertise of Piero Masi, master wine maker from Tuscany, the partnership aims to bring in Italian winemaking tradition coupled with the best that the Indian wine terrain has to offer.