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4 Best Local SEO Tips to Boost Your Real Estate Website Traffic
Simran February 28, 2024 381 views


As online businesses gained steam after the COVID-19 pandemic, every business owner started scrambling for their slice of the online pie of customers. It is no different for real estate business owners. To enhance the visibility of your real estate business online, you need to leverage real estate SEO services so that you are equipped with a strategy for long-term success.

One of the best ways to ace the SEO game when it comes to real estate is by focusing on local SEO. Building a robust presence in a small target market sets the foundation for a larger presence in the future.

So, how to bring out the best results from a local SEO strategy? Time to explore some insights and proven strategies from the experts at our SEO agency in Delhi to enhance your website’s visibility and drive more leads to your business!

Tip #1: Conduct a Comprehensive SEO Audit

Before diving into any optimisation efforts, start by conducting a thorough website SEO audit. This will help you identify areas that need improvement and uncover any issues hindering your site’s performance in your area. Acting on the areas of improvement uncovered in an audit is likely to boost your local rankings by quite a margin.

Here’s a deeper dive into the key areas an SEO audit should cover (whether you do it yourself or hire an experienced digital marketing agency in Delhi for it):

  1. Site structure: This analyses how your website is organised, ensuring search engines like Google can easily crawl and understand your content. Think of it like having a clear hierarchy with well-defined categories and subcategories.
  2. Page optimisation: This focuses on optimising individual pages for relevant keywords, including title tags, meta descriptions, and header tags. It also ensures the content itself is high-quality, informative, and engaging for users.
  3. Content quality: Fresh, relevant, and valuable content is crucial for attracting and retaining users. The audit evaluates the quality and depth of your content, identifying areas for improvement or expansion.
  4. Technical aspects: This checks the technical health aspects of your website, including factors like mobile-friendliness, security, and page speed. These are essential for both user experience and search engine ranking.

Harness the power of Google Analytics and Search Console to gain valuable insights into user behaviour, identify technical issues, and optimise your website for success.

Tip #2: Optimise for Local Keywords

Imagine you’re a potential homebuyer in Delhi. You wouldn’t search for “houses for sale nationwide,” right? You’d likely use more specific terms like “Apartments for sale near Qutab Minar” or “Affordable homes in Greater Kailash.” This is where local keywords come into play.

By incorporating location-specific keywords, you (or the experts at your partner digital marketing agency in Delhi) ensure your website reaches people genuinely interested in your area. Also, search engines prioritise local results for users with local intent. Using relevant local keywords in your website content signals to search engines that you cater to a specific geographic area, increasing your chances of appearing in local search results.

Local keywords often have lower competition compared to broad, national keywords. This enables you to achieve higher rankings in search results with reduced effort, enhancing your website’s visibility to your intended audience in contrast to big competitors.

Also Read: 5 Ways to Use Location Pages for SEO for Higher Local Market Presence

You can find and utilise local keywords for your real estate company by following the steps below:

  • Research

    Utilise tools like Google’s Keyword Planner and SEMrush to identify high-value local keywords. These tools provide data on search volume, competition level, and related keywords to help you build a comprehensive keyword list.

  • Be specific

    Don’t just target your city name; go deeper. Include specific neighbourhoods, landmarks, or nearby schools that potential buyers might be searching for. For example, instead of “homes for sale in Delhi,” use “3-bedroom houses near Lodhi Garden”.

  • Go beyond text

    Use local keywords in your image alt tags, location pages, and even blog post titles and content. This helps search engines understand your website’s local context and further improves your local search ranking.

To perform better in international markets, check out this complete guide on international SEO.

Tip #3: Claim and Optimise Your Google Business Profile

Potential homebuyers and sellers are increasingly relying on online resources. Google Business Profile, or GBP (previously Google My Business (GMB), acts as a pillar of real estate SEO services and plays a crucial role in their search journey.

GBP acts as your online storefront, showcasing your business information prominently in Google Maps and local search results. When users search for real estate agents or “homes for sale near Lodhi Garden,” your optimised GBP listing can appear at the top, increasing brand awareness and attracting potential clients actively searching locally.

A well-maintained and informative GBP instils trust in potential clients. Providing accurate business information, including your address, phone number, website URL, and operating hours, allows users to find and contact you easily. Additionally, positive customer reviews and ratings displayed on your profile further enhance your credibility and establish you as a reliable real estate professional.

Also Read: How to Optimize Google Business Profile and Boost Leads From Local SEO?

Tip #4: Create High-Quality, Localised Content

In real estate, standing out requires more than just listing properties. That’s where high-quality, localised content comes in.

Generic content caters to everyone, but localised content speaks directly to your target audience (seeking professional help for this from the content marketing experts at our SEO agency in Delhi can maximise the results for you). By addressing local concerns and interests, you attract potential clients actively searching for properties in your specific area. Sharing knowledge about the local market positions you as a trusted advisor. By offering neighbourhood guides, highlighting local trends, and explaining area-specific challenges or opportunities, you can showcase your expertise and build trust with potential clients seeking your guidance.

By creating informative and engaging content tailored to your local market, you can attract potential clients, establish yourself as a trusted expert, and ultimately generate leads.

As an accomplished digital marketing agency in Delhi, RepIndia recommends the following practices to create high-quality, localised content: 

  • Focus on local topics: Conduct research to identify relevant themes and concerns specific to your area.
  • Target local keywords: Integrate relevant keywords naturally throughout your content, focusing on specific neighbourhoods, landmarks, or local amenities.
  • Offer valuable information: Provide insightful content that addresses the needs and interests of your target audience.
  • Maintain consistency: Regularly produce fresh content to keep your website relevant and engaging.
  • Leverage different formats: Utilise various content formats like blog posts, infographics, videos, and photo galleries to cater to diverse learning preferences and enhance user engagement.

Use Real Estate SEO Services to Their Maximum Potential

The real estate industry has always been one of the industries with cutthroat competition. As time progresses, the competition is bound to get fiercer. However, by implementing these proven strategies, real estate website owners can effectively boost their local SEO traffic, attract more qualified leads, and ultimately grow their business in a competitive market

If you need an end-to-end strategic approach for real estate SEO for your business, RepIndia’s team of SEO experts can help. With over 10 years of experience as a top-notch SEO company in India, we can help position your website as a trusted authority in your local area and drive sustainable growth for your real estate business.

Contact us today to get a free consultation for your website.

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