Group Head - Content -

Mumbai

Develop content strategy aligned with short-term and long-term marketing targets.
Collaborate with marketing and design teams to plan and develop site content, style and layout.
Create and publish engaging content.
Edit, proofread and improve writers’ posts.
Liaise with content writers to ensure brand consistency.
Optimize content according to SEO.
Use content management systems to analyse website traffic and users’ engagement metrics.
Manage content distribution to online channels and social media platforms to increase web traffic.
Develop an editorial calendar and ensure content team is on board.
Ensure compliance with law (e.g., copyright and data protection)
Stay up-to-date with developments and generate new ideas to draw audience’s attention

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