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Careers / Group Head – Content

Mumbai

Job Responsibilities:

  • Develop content strategy aligned with short-term and long-term marketing targets.
  • Collaborate with marketing and design teams to plan and develop site content, style and layout.
  • Create and publish engaging content.
  • Edit, proofread and improve writers’ posts.
  • Liaise with content writers to ensure brand consistency.
  • Optimize content according to SEO.
  • Use content management systems to analyse website traffic and users’ engagement metrics.
  • Manage content distribution to online channels and social media platforms to increase web traffic.
  • Develop an editorial calendar and ensure content team is on board.
  • Ensure compliance with law (e.g., copyright and data protection)
  • Stay up-to-date with developments and generate new ideas to draw audience’s attention

Requirements:

  • Knowledge of SEO and web traffic metrics
  • Familiarity with social media
  • Excellent writing skills in English
  • Attention to detail
  • Good organizational and time-management skills
  • BSc degree in Journalism, Marketing or relevant field

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